ISBN: 9780063048751
Editorial: Harper Business
Autor: Schurman, Bradley
Año de edición: 2022
N° Paginas: 272
Tipo de pasta: Pasta dura
Descripción: ReviewReviews"Demography may be destiny, yet there are few prognosticators who can see the future like Bradley Schurman. The Super Age is a super-readable book; a crystal ball into a society like we've never seen before. This book will help you tap into the longevity dividend.""— Chip Conley, New York Times bestselling author and founder of the Modern Elder Academy"The Super Age focuses on one of the biggest trends that will shape our individual and collective future. It also shows in a nuanced and insightful way why the pessimism around an aging society is too simplistic to capture the fundamental changes that are happening and need to happen".— Andrew Scott, Professor of Economics at London Business School and Co-author of The 100-Year Life: Living and Working in an Age of Longevity"Global aging is transformational on the scale of climate change, the freight train we can see coming, and in The Super Age, Bradley Schurman reveals it to us in all its complexity and opportunity. Discarding the tired discourse of the burdens of an aging planet, he offers instead a fundamental revisioning of what life could look like—of what our lives could look like—a new world that is hugely exciting, if we do it right."— Claire Casey, Global Head of Policy & Insights, Economist Impact"Bradley Schurman has written an excellent book. Not only is it thoroughly researched, and elegantly written, but it provides an excellent narrative about what is indeed the Super Age."— Jim Mellon, Founder and Executive Chairman, Burnbrae Group and Co-author of Juvenescence: Investing in the Age of Longevity"Although you would expect this to be a book on the 'aging trend', it is something completely different. Schurman describes a megatrend that cannot be debated, nor ignored: the Super Age. It urges you to stop discussing and start acting. That probably makes it the best book on aging yet."— Arjan in 't Veld, Co-founder and CMO, The Aging Group BV"The Super Age describes a demographic megatrend - an unprecedented longevity landscape - that is rapidly changing lives and institutions across the world. Will population aging lead to stagnation and decline or a new era of innovation and human flourishing? There are daunting challenges, to be sure, but Schurman's book offers hope for a brighter future. It's a must read and a must reference."— Paul Irving, Chairman of the Milken Institute Center for the Future of Aging, Distinguished Scholar-in-Residence at the University of Southern California Davis School of Gerontology, and Chairman of Encore.org"This book is an eye-opener to those already in, or those preparing to serve older and generationally diverse markets. Schurman gives both an objective view of the existing landscape, as well as a bright roadmap for future growth. Customers are changing at a rapid pace and, in many cases, they are becoming healthier and wealthier. Those who truly understand and embrace the Super Age will be the winners."— Jee Un "Geannie" Cho, CEO, CIGNA Korea"Our culture is completely youth obsessed, which leads individuals to believe that older people don't want to be part of fashion or feel beautiful, but they do. Bradley lays forth a vision for the Super Age that is inclusive of all people, regardless of age, race, gender, or sexuality as key contributors and consumers."— Patrick Church, Multimedia Artist and Fashion Designer"The Super Age is a comprehensive and fast-paced tour through the past, present and future of our rapidly Super Ageing Societies, written by one of the leading proponents in the space. It offers a global perspective, in particular from Japan and offers a treasure trove of nuggets, insights and actionable recommendations for policy makers, innovators and older people alike".— Stephen Johnston, Co-founder, Aging2.0A demographic futurist explains the coming Super Age—when there will be more people older than sixty-five than those under the age of eighteen—and explores wh
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