Selling to Win, de Richard Denny, Kogan Page, Blanda, 2013

$ 882.00
ISBN: 9780749466312
ISBN: 9780749466312
Editorial: Kogan Page
Autor: Richard Denny
Año de edición: 2013
Edición: 1
N° Páginas: 224
Tipo de pasta: Pasta blanda
Descripción: Recognized internationally as one of the most effective sales improvement guides ever written, Selling to Win is an invaluable text for sales and marketing professionals. It explains clearly how to put winning techniques into action, featuring advice on getting a sale despite not being the cheapest, turning a customer into an ambassador, building a positive attitude that gets results, beating the competition and closing a sale. This 25th anniversary edition of Selling to Win has been revised and is full of even more sales tips and essential practical advice. With a foreword from James Caan, successful entrepreneur, author and former investor on BBC's Dragon's Den, it has been updated to reflect current selling techniques and includes success stories from readers of the previous editions who applied what they learned in the book.


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