Demographics is the roadmap to the next Fashion Trend. Demographics is essential to the understanding, forecasting, planning, and implementation of many fashion initiatives.
Short-Listed for the British Royal Society Science Book Award, this beautiful volume has over 550 color and black and white fashion illustrations. Many illustrations are full page, full color photographs of dresses from the world’s fashion museums, and many are period photographs never seen before in fashion books. Printed in Large Coffee Table Book Format, the photographs are a feast for the eyes.
Demographic changes affect the designs of everything from Hats to Shoes and All the Garments In Between and Underneath. From Underwear to Outerwear, all these apparels are documented in chronological order in alignment with changing demographics. This volume contains dozens of contemporary newspaper articles on the Empire dress, Bloomer costume, crinoline dress, bustle dress, & Flapper fashion. This is the only book that covers the complete life-cycles of fashion trends over a 600 year period by following the demographic changes of the many prior baby booms, the generational successions, and the clothing styles shaped by the aging process from childhood to youth to adulthood.
Whether they realized it or not, the success of all the mainstream designers, such as Charles Frederick Worth, Louis Vuitton, Paul Poiret, Coco Chanel, Christian Dior, Yves Saint Laurent, Calvin Klein, Ralph Lauren, Alexander McQueen, Tom Ford, and many others, were shaped by their designs that appealed to the largest consumer demographic group. And when designers such as the House of Worth, Paul Poiret, and Mainbocher failed to keep up with the changing demographics, they lost customers and eventually closed their shops.
Currently, this is the only book on Demographics and Fashion Trends. This volume covers more than 600 Years of Fashion History, linking Demographics and Fashion Change. This book is a must read for fashion designers, manufacturers, retailers, trend forecasters, educators, museum curators, fashionistas, historians, and demographers alike. This book comes complete with 14 pages of densely packed style notes.
- Idioma: Inglés
- Libro original impreso
- Nuevo y sellado
