Community Building for Marketers, de Areej AbuAli, Blanda

Editorial: Kogan Page

Autor: Areej AbuAli

Año de edición: 2025

Edición: 1

N° Páginas: 264

Tipo de pasta: Pasta blanda

Descripción: Looking to harness the power of brand communities to boost engagement and loyalty?Community Building for Marketers is a practical, detailed guide designed for mid-career marketing professionals eager to develop and optimize thriving brand communities. This step-by-step resource provides proven frameworks to help you build community strategies that deliver measurable impact and strengthen customer relationships from expert Areej AbuAli.You'll learn how to: - Develop and implement a clear vision, mission andset of values for your community- Apply principles to start, grow and sustain engagedbrand communities- Define success metrics tailored to your businessgoals and community type- Learn from real-world examples including Buffer,Sanity and The TEFL Org- Optimize community marketing to transform customersinto active brand advocatesFilled with actionable tools and expert insights, this book empowers you to lead community initiatives that enhance brand loyalty and drive long-term business growth.Themes include: Community marketing, brand engagement, customer loyalty, marketing strategy, real-world examples, career growth