ISBN: 9781119858683
Editorial: Wiley
Autor: Rodriguez, Rene
Año de edición: 2022
N° Paginas: 288
Tipo de pasta: Pasta dura
Descripción: Wall Street Journal, USA Today, and Publishers Weekly BestsellerApply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate resultsIn Amplify Your Influence: Transform How You Communicate and Lead, celebrated keynote speaker, trainer and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills.Based in the author’s proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help readers create new and lasting behaviors that effect change in their life and work.Amplify Your Influence shows leaders how to: Leverage various human motivators for positive outcomes and results Frame and communicate their ideas in a way that encourages engagement and gets an active response Intentionally choose a communication style based on their influence objectivePerfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home.From the Inside FlapIn Amplify Your Influence: Transform How You Communicate and Lead, expert communications and leadership coach René Rodriguez delivers an accessible blueprint for applying the principles of neuroscience and behavioral psychology to your leadership and communications techniques. The book will transform how you communicate with and lead others by demonstrating the real-world potential of the latest brain and behavior research.The author avoids superfluous theory and provides actionable tips, useful frameworks, guided practice, and simple application exercises to teach you new and lasting behaviors that influence how others perceive and understand you. You’ll improve your communication methods, critical thinking, cultural awareness, and your ability to persuade others.Amplify Your Influence shows you how to leverage a variety of behavioral motivators to achieve positive outcomes and results and frame your ideas in a way that encourages engagement and gets an active response from your followers. You’ll also find out how to intentionally choose a communication style aligned with your influence objective.The book demonstrates the power of compelling storytelling by discussing three key kinds of narratives: signature, core, and “why” stories. It guides you through the creation of your story matrix, which will bring to the surface the things you believe in and what you want to teach to anyone listening. Explorations of the impact of visible stress on your ability to influence others, the importance of body language, presence, and posture to your communication strategy, and critical listening skills round out the material.Amplify Your Influence is an indispensable resource for executives, managers, sales professionals, and other leaders seeking to improve their ability to effect change in the office, the boardroom, the classroom, and anywhere else they find themselves.From the Back CoverPraise for AMPLIFY YOUR INFLUENCE“René’s process helped me understand how to structure talks that are memorable, flow more smoothly and make a much bigger impact. The AMPLIFII methodology turned me from a ‘talker’ to a ‘speaker.’ I highly recommend this book!”—Brad Lea, CEO, Lightspeed VT“If you want to improve your presentation skills, this is the book for you. René has masterfully organized a series of strategies that will improve anyone’s influence regardless of their experience. I consider him a ‘black belt’ in influence and communication.”—Rorion Gracie, Co-Founder, UFC; Author of The Gracie Diet“If you find yourself searching for
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