A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So SmartWhat made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation. When self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, HOW MINDS CHANGE explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing. Told with McRaney’s trademark sense of humor, compassion, and scientific curiosity, it’s an eye-opening journey among cult members, conspiracy theorists, and political activists, from Westboro Baptist Church picketers to LGBTQ campaigners in California—that ultimately challenges us to question our own motives and beliefs. In an age of dangerous conspiratorial thinking, can we rise to the occasion with empathy? An expansive, big-hearted journalistic narrative, HOW MINDS CHANGE reaches surprising and thought-provoking conclusions, to demonstrate the rare but transformative circumstances under which minds can change. “A combination of compelling overview and practical strategy . . . Convincing advice regarding a timely issue.” Kirkus Reviews “McRaney makes a convincing case . . . and backs it up with what science has to say about ‘replac[ing] old ignorance with new wisdom.’ The result is an eye-opening survey filled with heart.”Publishers Weekly“How Minds Change explores why some world views seem so stubbornly immune to reason . . . Hence McRaney’s ‘softly softly’ approach, inspired by conversational techniques such as ‘street epistemology’ and ‘deep canvassing,’ which sometimes trigger remarkable conversations . . . a world champion debater cannot change your mind; only you can do that.”Financial Times“Indeed, [McRaney’s] writing is a tonic for those who might scratch their head at how others could be so nonsensical as to distrust vaccines, believe the Earth is flat or subscribe to any other number of conspiracy theories. It helps shift perceptions from the unhelpful attitude of ‘this person is stupid and beyond help’ to ‘this person has a different frame of belief, and they can be encouraged to think more deeply about the issue.’’The New Scientist“An optimistic, illuminating and even inspiring read . . . a rousing call to action . . . But McRaney is also inspiring in his quieter revelations.” The Guardian"A riveting read on the art and science of persuasion. David McRaney's brilliant book will force you to rethink your views about how to motivate other people to rethink theirs. In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them."Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast WorkLife"If you join David McRaney on this journey — a spirited tour that ranges from activists to scientists to cultists — you’ll arrive in an unexpected place. He shows us how generous conversations can replace zero-sum debates and how genuine empathy can close deep divisions. How Minds Change is the ideal book for our perilous moment.”Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret, To Sell is Human, and Drive“This book is a fascinating journey through the neuroscience and psychology of how we form and update our opinions. How Minds Change is the book our society desperately needs right now. Da
- Libro Impreso
- Edición:
- Editorial: Vintage
- Autor: McRaney, David
