Responsive Logos , de Wang Shaoqiang, Promopress, 2018

Editorial: Promopress

Autor: Wang Shaoqiang

Año de edición: 2018

Edición: 1

N° Páginas: 240

Tipo de pasta: Pasta dura

Descripción: Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet usersrsquo; needs at the same time. Itrsquo;s not new; traditionally, a Diseñoer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, positive/negative...).Today, in what is becoming a branding trend, the ability to adapt has assumed more importance given that within the diverse spectrum of current displays and formats a logo has to preserve its personality and identity in a wide range of sizes. Just like webpages, brands adapt and change their visual appearance depending on the width of display devices.