Nota de la solapa In his very well received Design for Success, William B. Rouse detailed a methodological framework for the human-centered design of complex technological systems. In Strategies for Innovation he developed a similar methodology for business planning and market development. Now, in Catalysts for Change, the third and final volume in William Rouse's groundbreaking series, he presents a model for addressing the complex and volatile world in which the well-planned enterprise tries to sell its well-designed products. In the global marketplace, each separate market represents a different culture -- corporate, national, ethnic, or institutional. The ability to recognize, understand, and adapt to diversity in the marketplace is a distinct competitive advantage. Using his simple yet incisive Needs-Beliefs-Perceptions Model (NBP). Rouse examines numerous situations, both domestic and international, to which companies must adapt in order to remain competitive, and he offers precise guidelines on dealing with them. Key topics discussed include: Adapting to cultural and religious differencesDifferences among scientific disciplinesMarketing and sales of software productsAdapting defense technology to civilian applicationsChanging from service to product marketsChanging from defense to nondefense marketsEnvironment vs. economy disputesTrade disputesPolitical conflicts For engineers, managers, and executives in technology-based enterprises, Catalysts for Change will, itself, be a catalyst for change. Of related interest. Design for Success A Human-Centered Approachto Designing Successful Products and Systems William B. Rouse Thisgroundbreaking book offers a comprehensive, methodologicalframework for the human-centered design of complex systems. Thisdynamic new approach to system design includes four phases --naturalist, marketing, engineering, and sales and service -- whichcover the entire product life cycle, including: * Evaluating users' needs and preferences * Concept and market evaluation of alternative ways to satisfythese demands * Detailed design and engineering evaluation of products andsystems * Fielding and ongoing in-use evaluation A wide variety of methods and tools is discussed within thismethodological framework. Applications are illustrated with casestudies of actual applications in a variety of industries. Thisbook makes human-centered design very concrete and readilyapplicable to practical and realistically complex design problems.How to guidance is provided in the form of case histories andalmost 100 figures and tables, as well as principles and guidelinesfor implementing the design toolbox outlined throughout the book.1991 (0471-52483-2) 287 pp. Strategies for Innovation CreatingSuccessful Products, Systems, and Organizations William B. RouseConcentrating on technology-based businesses, Strategies forInnovation presents a comprehensive methodology for businessplanning and market development. The author demonstrates theseprinciples with actual plans successfully implemented in his owninnovative software company. In addition, he has included a wealthof real-life examples, case studies and vignettes, with which heexplores marketing strategies, business techniques, and planningmethodologies that have worked for companies ranging fromtechnology-based Fortune 500 companies to small new venturestart-ups. The book includes more than 100 figures and tables thatprovide easy access to critical information, and an extensivebibliography. This highly practical guide is an important resourcefor executives in technology-based businesses, as well as systemsengineers and engineering managers. It is also an excellent textfor MBA candidates and graduate students and teachers in areasrelated to the design and management of technology-basedenterprises. 1992 (0-471-55904-0) 272 pp. Contraportada Of related interest... Design for Success A Human-Centered Approach to Designing Succ
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- Edición: 1
- Editorial: Vintage
- Autor: Rouse, William B
