ISBN: 9781119484066
Editorial: Wiley
Autor: Pradeep, A K
Año de edición: 2018
N° Paginas: 272
Tipo de pasta: Pasta dura
Descripción: Get on board the next massive marketing revolutionAI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here--whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to show you the "how" How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.Understand AI and ML technology in layman's termsHarness the twin technologies unparalleled power to transform marketingLearn which skills and resources you need to use AI and ML effectivelyEmploy AI and ML in ways that resonate meaningfully with customersLearn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROIDiscover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board. Nota de la solapa AI for Marketing and Product Innovation offers product innovators, creative talent and marketing professionals a hands-on and highly accessible guide to artificial intelligence (AI) and machine learning (ML). The authors (a team of experts at the intersection of neuroscience, technology, insights, and marketing) reveal how to harness AI and ML to accelerate product innovation and marketing. These two powerful new tools stand poised to revolutionize the way we sell products and make innovative breakthroughs. This vital resource explores a wide range of business-related topics, from innovation, branding, pricing and promotions, creative storytelling to the future of market research and advertising agencies. All the techniques presented in the book have become algorithms and serve as real-life examples of AI and ML at work. In addition, the authors outline the resources, the skills, best practices, terminology, and metrics required to harness the unparalleled and rapidly expanding power of these twin technologies. AI for Marketing and Product Innovation provides an in-depth look at what AI is, what it can--and cannot--do, and contains practical ideas and insights on ways in which to apply that knowledge to your business and career development. Throughout the book, the authors neither resort to mathematical mumbo-jumbo nor do they present an endless array of irrelevant case studies. Instead, they challenge us to "Think Different." AI for Marketing and Product Innovation is filled with the information needed to understand the practical business implications of Artificial Intelligence and Machine Learning. In clear terms, the book shows how to put them to work to gain a competitive advantage in today's increasingly digitally-driven economy. Contraportada PRAISE FOR AI FOR MARKETING AND PRODUCT INNOVATION"The world of consumer marketing has never been more exciting than it is today. This book provides a solid framework for understanding how Artificial Intelligence illuminates consumer attitudes and preferences. It's a must-read for someone who wants
- Idioma: Inglés
- Autor: Pradeep, A K
- Editorial: Wiley
- N° Paginas: 272
- Tipo de pasta: Pasta dura
- Envío: Desde EE.UU.
