ISBN: 9781599186665
Editorial: Entrepreneur Press
Autor: Flowers, Brad
Año de edición: 2020
N° Paginas: 164
Tipo de pasta: Pasta blanda
Descripción: NAME YOUR BUSINESS. TELL YOUR STORY.Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:Set clear goals for your name and brand before you startCraft a brainstorming list based on your business missionBuild a brand unique to you by creating your own wordFind the balance between “cool” and clearNarrow down your list of names with five easy tests Descripción del libro Publisher Marketing:Advertising in Entrepreneur print and digital magazine (3.1+ million readers/month) Email campaign to minimum 340K Entrepreneur subscribers Banner ads on Entrepreneur.com (audience 14 million unique visitors/month) Book cover and text links within related articles and channels on Entrepreneur.com Content campaigns shared via Entrepreneur’s social networks (13+ million engaged) Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts Author Marketing:Speaking engagements at entrepreneurial centers and universities Podcast interviews on “Taking Care in Business” (Ep. 28), “On Brand” (by Brand Driven Digital), and “Proposify” Published on Forbes, Lane Report, Wall Street Journal, and LinkedIn Marketing to run in Bullhorn’s current monthly e-newsletter “The Boilerplate” (1,500 subscribers) Targeted email to customers and interested subscribers with book-specific updates and retargeting during the pre-release, launch, and post-release phases Social media marketing to 10K followers across all platforms Biografía del autor Brad Flowers started Bullhorn, an agency that builds confident brands with language and design, in 2008 when he realized he didn’t want to teach and wasn’t prepared to do much else. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, 2 kids, and a wife who reminds him that he isn’t as smart as he thinks.
- Idioma: Inglés
- Autor: Flowers, Brad
- Editorial: Entrepreneur Press
- N° Paginas: 164
- Tipo de pasta: Pasta blanda
- Envío: Desde EE.UU.
