ISBN: 9781591847984
Editorial: Portfolio
Autor: Branson, Richard
Año de edición: 2015
N° Paginas: 400
Tipo de pasta: Pasta blanda
Descripción: Biografía del autor Sir Richard Branson is an international entrepreneur, adventurer, icon, and the founder of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He is also the author of Reach for the Skies, Screw Business As Usual, and most recently Like a Virgin. This is a book on leadership from someone who has never read a book on leadership in his life.While building the Virgin Group over the course of forty years, Richard Branson has never shied away from tackling seemingly outlandish challenges that others (including his own colleagues on many occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.Now Branson gives an inside look at his strikingly different, swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) "the Virgin Way."This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box—an expression he despises—but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you." Extracto. © Reimpreso con autorización. Reservados todos los derechos. PART ONEChapter 1OLD BLOCKS AND YOUNG CHIPSLeadership lessons begin at homeSometimes the greatest leadership lessons can come from the most unexpected places. Some elements of leadership are almost certainly genetic and there is no escaping the fact that we are all products of our upbringing and our environment. As the saying goes, ‘An apple never falls far from the tree that bore it’. Well, as anyone who knows my mother Eve or my late father Ted will testify, I am certainly no exception to the rule. I recognise a lot of traits in myself that I have clearly inherited from my parents – mostly good – although just a few of the things that drove me nuts about my mum and dad when I was a kid almost certainly had the same effect on my own children.From my first memories of her, my mum was always on the go, buzzing around the place. She had a seemingly limitless imagination for coming up with new business ideas. I don’t recall her ever considering herself an entrepreneur – that was probably only because I don’t think the word existed back then and if it did nobody knew what it meant – but she was certainly the definition of ‘enterprising’. Eve is a human whirlwind. No matter what the latest big thing was, she’d always manage the whole process by herself from developing the ideas to crafting the products, to making deals with distributors, delivering and selling the goods. Nobody else could get in her way, it was her show and hers alone! I remember being very impressed by one of her more successful ventures, which was building and selling wooden tissue boxes and wastepaper bins. This one made it to some fairly swanky stores but they were generally more local ventures. She was absolutely tenacious, and taught me never to cry over spilt milk. If an item didn’t sell, she’d just write it off, learn from the experience and quite dispassionately move on and try something else. My sisters and I were always being dragged in as unpaid child labour, ‘a labour of love’ she’d call it, or the household chores would be delegated to us while Mum was in manufacturing mode. Obviously I didn’t realise it at the time but there was unquestionably a lot of osmosis going on in that house that would stand me in good stead later in life.Eve hasn’t changed much even though she is now . . . oops. As she was the one that taught me never to talk about a woman’s age let’s leave it at ‘she is rather well into her eighties’. In her early life she
- Idioma: Inglés
- Autor: Branson, Richard
- Editorial: Portfolio
- N° Paginas: 400
- Tipo de pasta: Pasta blanda
- Envío: Desde EE.UU.
