ISBN: 9781599186382
Editorial: Entrepreneur Press
Autor: Seward, Timothy
Año de edición: 2019
N° Paginas: 214
Tipo de pasta: Pasta blanda
Descripción: Expand Your Brand Online and Offline with Amazon AdvertisingAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.You'll learn how to:Determine if Vendor Central or Seller Central is right for your brandCapture new customers through Sponsored Product CampaignsApply the five essential elements of a high-quality product detail pageEstablish metrics, evaluate performance against keyword types, and perform competitive analysesAdd negative keywords that can benefit your advertising campaignsApply Amazon’s secret formula for long-term winning Descripción del libro Publisher MarketingFull-page ad in Entrepreneur print and digital magazine (3.1+ million readers/month) Email campaign to minimum 340K Entrepreneur subscribers Banner ads on Entrepreneur.com (audience 14 million unique visitors/month) Book cover and text links within related articles and channels on Entrepreneur.com Content campaigns shared via Entrepreneur’s social networks (13+ million engaged) Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts Author MarketingEmail campaign to dedicated list of 50K+ (700 new subscribers monthly) Column online for Internet Retailer IRNewsLink Daily Endorsements from Perry Marshall, James Thomson (author of The Marketplace Dilemma and former head of Amazon Services), and Jose Nino (VP Ecommerce at Perry Ellis International Contraportada Expand Your Brand Online and Offline with Amazon AdvertisingAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.You'll learn how to:Determine if Vendor Central or Seller Central is right for your brandCapture new customers through Sponsored Product CampaignsApply the five essential elements of a high-quality product detail pageEstablish metrics, evaluate performance against keyword types, and perform competitive analysesAdd negative keywords that can benefit your advertising campaignsApply Amazon’s secret formula for long-term winning"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform―both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice."―Steve Fisher, team lead, retail marketing, Lenovo"This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it."―Michelle Reed, senior vice president, Perry Ellis International Biografía del autor Timothy P. Seward is the founder of ROI Revolution which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail bac
- Idioma: Inglés
- Autor: Seward, Timothy
- Editorial: Entrepreneur Press
- N° Paginas: 214
- Tipo de pasta: Pasta blanda
- Envío: Desde EE.UU.
