{"product_id":"transforming-customer-brand-relationships-de-christina-gar","title":"Transforming Customer–Brand Relationships, de Christina Gar","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-family: inherit; text-align: left;\"\u003e\u003cspan\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781398621329\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eEditorial:\u003c\/b\u003e Kogan Page\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eAutor:\u003c\/b\u003e Christina Garnett\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eAño de edición:\u003c\/b\u003e 2025\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eEdición:\u003c\/b\u003e 1\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eN° Páginas:\u003c\/b\u003e 296\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eTipo de pasta:\u003c\/b\u003e Pasta blanda\u003c\/div\u003e\u003cdiv style=\"text-align: justify;\"\u003e\n\u003cb\u003eDescripción:\u003c\/b\u003e How can you move beyond transactions to create customer relationships that last?Transforming Customer-Brand Relationships is a practical guide for mid-career marketers who want to develop strategies that build loyalty, strengthen emotional connections and deliver measurable results. Written by marketing strategist Christina Garnett, it combines proven principles, real-world examples and actionable tools to help you replace surface-level interactions with meaningful experiences that turn customers into brand advocates.By taking a multidisciplinary approach, the book equips you to design strategies that resonate personally with audiences and align with long-term brand goals. You will learn how to:- Implement social listening to uncover customer needs and opportunities- Apply the customer voice to shape authentic brand experiences- Optimize customer service to foster loyalty and advocacy- Measure emotional engagement with metrics like Net Promoter Score and sentiment analysisTransforming Customer-Brand Relationships helps you apply advanced marketing strategies that strengthen your professional credibility, expand your impact and create communities around your brand.Themes include: strategy, principles, emotional engagement, customer voice, social listening, loyalty building\u003c\/div\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eLibro de impresión bajo demanda\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eTiempo promedio de entrega: 10 - 15 días\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eNuevo y sellado\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":43100781346859,"sku":"9781398621329","price":1063.0,"currency_code":"MXN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2321\/9467\/files\/da6ba353-1cbe-4f67-81a9-70fc0a3ad7d5.jpg?v=1771976867","url":"https:\/\/cadabrabooks.com\/es-us\/products\/transforming-customer-brand-relationships-de-christina-gar","provider":"Cadabra \u0026 Books","version":"1.0","type":"link"}