{"product_id":"making-business-childs-play-de-joanna-jensen-kogan-page","title":"Making Business Child's Play, de Joanna Jensen, Kogan Page","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-family: inherit; text-align: left;\"\u003e\u003cspan\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781398624580\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eEditorial:\u003c\/b\u003e Kogan Page\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eAutor:\u003c\/b\u003e Joanna Jensen\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eAño de edición:\u003c\/b\u003e 2025\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eEdición:\u003c\/b\u003e 1\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eN° Páginas:\u003c\/b\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eTipo de pasta:\u003c\/b\u003e Pasta blanda\u003c\/div\u003e\u003cdiv style=\"text-align: justify;\"\u003e\n\u003cb\u003eDescripción:\u003c\/b\u003e A behind-the-scenes look at how a simple idea born from a real need grew into a successful brand that transformed its category. Making Business Child's Play is your behind-the-scenes guide to building a purpose-led challenger brand that can take on even the most established names in FMCG. From product idea to market disruption, Joanna Jensen shares how she grew Childs Farm into the UK's leading baby and child personal care brand and what it really takes to do the same. With honesty, clarity and practical detail, Jensen walks through the key decisions, pivotal moments and tough lessons that shaped her journey. You'll learn how to navigate setbacks, build a scalable brand and grow with purpose in a competitive market. Whether you're launching your first product or scaling up with ambition, Making Business Child's Play shows how to turn your vision into a category-defining business. Themes include: challenger brand strategy, FMCG entrepreneurship, brand purpose, market disruption, startup growth, founder resilience\u003c\/div\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eLibro de impresión bajo demanda\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eTiempo promedio de entrega: 10 - 15 días\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eNuevo y sellado\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":43100533391403,"sku":"9781398624580","price":545.0,"currency_code":"MXN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2321\/9467\/files\/a6ceda4b-1061-4532-af97-1d0ee7dd97f3.jpg?v=1771975317","url":"https:\/\/cadabrabooks.com\/es-us\/products\/making-business-childs-play-de-joanna-jensen-kogan-page","provider":"Cadabra \u0026 Books","version":"1.0","type":"link"}