{"product_id":"business-plan-workbook-de-colin-barrow-kogan-page-blanda","title":"Business Plan Workbook, de Colin Barrow, Kogan Page, Blanda","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-family: inherit; text-align: left;\"\u003e\u003cspan\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781398623675\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eEditorial:\u003c\/b\u003e Kogan Page\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eAutor:\u003c\/b\u003e Colin Barrow\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eAño de edición:\u003c\/b\u003e 2025\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eEdición:\u003c\/b\u003e 1\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eN° Páginas:\u003c\/b\u003e 312\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eTipo de pasta:\u003c\/b\u003e Pasta blanda\u003c\/div\u003e\u003cdiv style=\"text-align: justify;\"\u003e\n\u003cb\u003eDescripción:\u003c\/b\u003e The essential textbook for building credible business plans that attract investment and drive results Now in its 11th edition, The Business Plan Workbook is a trusted guide for postgraduate students and early-stage entrepreneurs studying business strategy, entrepreneurship, and venture planning. Developed from the renowned methodology taught at Cranfield School of Management, this textbook aligns with course outcomes across business modeling, market analysis, and financial forecasting. Structured around 26 critical areas of business planning, this edition enables students to stress-test their ideas and develop strategic clarity. New content explores how to use AI in market segmentation, financial projections, and SWOT modeling. Updated with real-world examples from companies including Nubank, YuLife, Doctolib, and Inceptio Technology, it also addresses evolving investor expectations and the impact of regulatory shifts across tax, trade, and policy. Designed to support independent learning and classroom use, this practical guide includes: - Structured assignments to apply key planning principles step by step - Case studies from high-growth startups and global innovators - Insights into narrative-building and storytelling for investment - Downloadable resources, including 80 PowerPoint slides and customizable templates Whether studying entrepreneurship or preparing a pitch for your own venture, The Business Plan Workbook provides the skills and tools to develop a compelling, viable business proposition.\u003c\/div\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eLibro de impresión bajo demanda\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eTiempo promedio de entrega: 10 - 15 días\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eNuevo y sellado\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":43100937191467,"sku":"9781398623675","price":1105.0,"currency_code":"MXN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2321\/9467\/files\/4af6b3e6-04be-4240-b142-86f40a237cad.jpg?v=1771980424","url":"https:\/\/cadabrabooks.com\/es-us\/products\/business-plan-workbook-de-colin-barrow-kogan-page-blanda","provider":"Cadabra \u0026 Books","version":"1.0","type":"link"}