{"product_id":"ai-strategy-for-sales-and-marketing-de-katie-king-blanda","title":"AI Strategy for Sales and Marketing, de Katie King, Blanda","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-family: inherit; text-align: left;\"\u003e\u003cspan\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781398622333\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eEditorial:\u003c\/b\u003e Kogan Page\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eAutor:\u003c\/b\u003e Katie King\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eAño de edición:\u003c\/b\u003e 2025\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eEdición:\u003c\/b\u003e 1\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eN° Páginas:\u003c\/b\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eTipo de pasta:\u003c\/b\u003e Pasta blanda\u003c\/div\u003e\u003cdiv style=\"text-align: justify;\"\u003e\n\u003cb\u003eDescripción:\u003c\/b\u003e What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.You'll learn how to: - Apply strategic models to integrate AI across marketing and sales functions- Utilize data-led decision making to enhance customer experience and loyalty- Drive organizational change with AI-driven team development and productivity tools- Manage AI governance and ethical considerations to build consumer trust- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI PlaybookDesigned for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance\u003c\/div\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eLibro de impresión bajo demanda\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eTiempo promedio de entrega: 10 - 15 días\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eNuevo y sellado\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":43100571238443,"sku":"9781398622333","price":1175.0,"currency_code":"MXN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2321\/9467\/files\/c1b30d12-c3e4-47bf-98a5-5d2c6ad9bba8.jpg?v=1771975818","url":"https:\/\/cadabrabooks.com\/es-us\/products\/ai-strategy-for-sales-and-marketing-de-katie-king-blanda","provider":"Cadabra \u0026 Books","version":"1.0","type":"link"}