{"product_id":"advertised-mind-de-erik-du-plessis-kogan-page-blanda","title":"Advertised Mind, de Erik Du Plessis, Kogan Page, Blanda","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-family: inherit; text-align: left;\"\u003e\u003cspan\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749450243\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eEditorial:\u003c\/b\u003e Kogan Page\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eAutor:\u003c\/b\u003e Erik Du Plessis\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eAño de edición:\u003c\/b\u003e 2008\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eEdición:\u003c\/b\u003e 1\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eN° Páginas:\u003c\/b\u003e 258\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eTipo de pasta:\u003c\/b\u003e Pasta blanda\u003c\/div\u003e\u003cdiv style=\"text-align: justify;\"\u003e\n\u003cb\u003eDescripción:\u003c\/b\u003e Advertising research organizations have been trying for years to measure the effectiveness of advertising.The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what \"ad-liking\" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.\u003c\/div\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eLibro de impresión bajo demanda\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eTiempo promedio de entrega: 10 - 15 días\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eNuevo y sellado\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":43100908421163,"sku":"9780749450243","price":951.0,"currency_code":"MXN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2321\/9467\/files\/23294afd-bce6-4c70-a71e-1cd743efc3d7.jpg?v=1771978692","url":"https:\/\/cadabrabooks.com\/es-us\/products\/advertised-mind-de-erik-du-plessis-kogan-page-blanda","provider":"Cadabra \u0026 Books","version":"1.0","type":"link"}